How the heck do you gain visibility on this mysterious retailer?

Photo by Morgan Housel on Unsplash

One of the biggest challenges I hear authors having with Apple Books is around knowing how to gain visibility there. Some of the questions authors have include:

  • How do you get merchandised in their storefront?

I’ve heard many authors refer to visibility as a chicken and egg problem, in that you need an “in” of some sort to participate in Apple Books’ in-house…


Should fiction authors be paying attention to the best audio search engine? (Hint: Yes.)

Photo by Lena Kudryavtseva on Unsplash

Some of the things I share about publishing wide at all retailers with your ebooks are in the category of, “maybe the market will go this way in five years.” Others are in the category of, “implement this today to increase your sales quickly.” I know some people resonate more with one or the other more, but this article falls squarely in the former category.

My argument: start paying closer attention to fiction-based podcasts and audio search engines in general. #Legit. Hear me out.

Exhibit A: Global Ecommerce

Amazon can reach 13% of the global ecommerce market. Kobo (via Rakuten, their partnership with Walmart…


The pros and cons of joining Amazon’s new Kindle Vella serialization publishing platform.

Photo by Perfecto Capucine on Unsplash

Amazon announced on April 13th a new writing opportunity for US writers through their Kindle Direct Publishing program called Kindle Vella (presumably a take on “novella”).

Kindle Vella is structured much like other serialized fiction apps like Radish and Dreame, with short (500–5000 words) episodes and a coin payment system that authors receive 50% of the proceeds for (though there is no clear information on what a coin is worth). …


Ebooks do not represent all of the opportunities available to independent authors.

Photo by Spencer on Unsplash

Many independent authors find visibility and build their readership through a Kindle Direct Publishing program called Kindle Unlimited. This program which makes your book exclusive to Kindle Unlimited for 90 days means that you can’t post or distribute more than 10% of your book anywhere else, not even on your own website.

In exchange for this exclusivity, your book is enrolled in Amazon’s unlimited reading subscription program and you get paid additional royalties for pagereads. You also gain visibility in Amazon’s store as any borrow counts as a sale in your sales rank.

Some authors assume that because they are…


The conversation is outdated for independent authors.

Photo by Christian Wiediger on Unsplash

If you’re considering self-publishing or independently publishing a book, you most likely will come across a hot topic of debate about whether to put your book into a Kindle Direct Publishing program called Kindle Unlimited. This program which makes your book exclusive to Kindle Unlimited for 90 days means that you can’t post or distribute more than 10% of your book anywhere else, not even on your own website.

In exchange for this exclusivity, your book is enrolled in Amazon’s unlimited reading subscription program and you get paid additional royalties for pagereads. …


11+ years as an author and independent publisher tells me no.

Photo by Nick Morrison on Unsplash

We all want a place where we can get support in our business—a place to vent, learn the ropes, talk about our ideas, and spread our passion for entrepreneurship and writing that people in our regular lives don’t quite understand.

And yet, finding that place that is truly supportive is so, so hard to find. Nevermind trying to find it for the ultimate price tag: free.

I saw a discussion recently about why Facebook author groups that try to become spaces for authors to talk ultimately struggle. The crux: new members asking the same questions that have already been covered…


Researching household weapons at 3:42 am.

Photo by Velizar Ivanov on Unsplash

I want to start by saying I don’t think COVID-19 is going to be apocalyptic.

We are not heading into “prepper” levels of toilet paper shortages, this virus isn’t going to wipe out humanity, and we definitely won’t be at Walking Dead levels of WTF anytime soon.

But a close second thing I need to tell you? I live in the United States, where we own approximately 400 million guns to our approximately 350 million people.

When I say “we,” I really mean the royal We, because I own exactly zero guns. This is despite coming from a military family…


Is reading fiction creating unrealistic expectations for my partners?

Photo by Naassom Azevedo on Unsplash

I’ve always loved reading, but the times when I’ve loved reading most? It’s always been because of a guy.

When my first serious boyfriend and I broke up for the last time, I felt devastated and depressed. I went from fan to superfan of the Harry Potter series, spending hours every day in forums on Mugglenet and reading every single essay they published with theories about Book #6 and Book #7. My favorites were the theories about who Hermione would end up with—Harry or Ron?

Several years later, when my all-too-quick marriage was disintegrating, The Twilight Saga came out. I…


Why do I feel like the default parent?

Photo by Danielle MacInnes on Unsplash

I am the primary caregiver for our young child and my partner is very involved.

And yet, when I step away from our son in the evenings or on weekends, I feel like I’m doing something wrong…

My Husband Works Hard

He is the breadwinner, which is why I take care of our child.

I feel guilty when he comes home from work and is greeted with a baby handoff within minutes of stepping through the door.

I feel guilty when he has to rock our crying child to sleep as he’s trying to catch up on work emails.

I feel guilty that he…


Because I can’t afford to burn out anytime soon.

Photo by Yuris Alhumaydy on Unsplash

Like many creative entrepreneurs, I could work on my passion projects until I pass out.

In years past, I would work 12–16 hour days almost every day. I was so obsessed with work that it almost ended my relationship on a number of occasions. And due to my ability to laser focus, I spent many years hopping from job to job because I genuinely would not be able to do my work if a side hustle had captured my interest.

What Helped Me Break Workaholism

In 2016, I joined the Freedom Mastermind with Nisha Moodley (now called the Devotional Leadership Circle). I was getting married…

Monica Leonelle

Writer, entrepreneur, artist. USA TODAY bestseller. I help people get their big stories, messages, and ideas out into the world at The World Needs Your Book.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store