Think it’s like Kindle Serials or Kindle Worlds? Think again.

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Kindle Vella, the new serialized fiction platform from Amazon, is still taking the publishing industry by storm two weeks after the company announced it.

Author reactions range from, “I’m excited and going all-in!” to, “this is going to go the way of Kindle Serials and Kindle Worlds” (two discontinued Amazon writer programs that similarity tried to make money from addictive episodic storytelling to ravenous fanbases).

Why Kindle Serials, Kindle Worlds, Kindle Scout, and Several Other Writer Programs Didn’t Work–And What’s Different About Kindle Vella

Amazon has had their fair share of shut-down experiments and prides themselves on being at the forefront of new publishing trends. …


Why wide authors should cross-market beyond the wide bubble.

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In the ebook space, there are three different types of published authors: traditionally-published, independent-but-exclusive-to-KU published (often called KU authors), and widely-available published (often called wide authors).

Each of these three different authors will build a marketing strategy and tactics that makes sense for the things that they are optimized for:

  • Traditionally-Published Authors — well-networked, have an editorial and marketing team around them, have credibility and visibility with merchandising teams at various platforms
  • Wide Authors — can put their work everywhere (on retailers and their own website), can experiment a lot, can create free loss leaders for various properties, can exploit…


How the heck do you gain visibility on this mysterious retailer?

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One of the biggest challenges I hear authors having with Apple Books is around knowing how to gain visibility there. Some of the questions authors have include:

  • How do you get merchandised in their storefront?
  • What are the key metadata optimizations you want to get right?
  • What does Apple Books want — in terms of where Apple Books fits in at Apple as well as from the authors that it works with?

I’ve heard many authors refer to visibility as a chicken and egg problem, in that you need an “in” of some sort to participate in Apple Books’ in-house…


Should fiction authors be paying attention to the best audio search engine? (Hint: Yes.)

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Some of the things I share about publishing wide at all retailers with your ebooks are in the category of, “maybe the market will go this way in five years.” Others are in the category of, “implement this today to increase your sales quickly.” I know some people resonate more with one or the other more, but this article falls squarely in the former category.

My argument: start paying closer attention to fiction-based podcasts and audio search engines in general. #Legit. Hear me out.

Exhibit A: Global Ecommerce

Amazon can reach 13% of the global ecommerce market. Kobo (via Rakuten, their partnership with Walmart…


The pros and cons of joining Amazon’s new Kindle Vella serialization publishing platform.

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Amazon announced on April 13th a new writing opportunity for US writers through their Kindle Direct Publishing program called Kindle Vella (presumably a take on “novella”).

Kindle Vella is structured much like other serialized fiction apps like Radish and Dreame, with short (500–5000 words) episodes and a coin payment system that authors receive 50% of the proceeds for (though there is no clear information on what a coin is worth). …


Ebooks do not represent all of the opportunities available to independent authors.

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Many independent authors find visibility and build their readership through a Kindle Direct Publishing program called Kindle Unlimited. This program which makes your book exclusive to Kindle Unlimited for 90 days means that you can’t post or distribute more than 10% of your book anywhere else, not even on your own website.

In exchange for this exclusivity, your book is enrolled in Amazon’s unlimited reading subscription program and you get paid additional royalties for pagereads. You also gain visibility in Amazon’s store as any borrow counts as a sale in your sales rank.

Some authors assume that because they are…


The conversation is outdated for independent authors.

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If you’re considering self-publishing or independently publishing a book, you most likely will come across a hot topic of debate about whether to put your book into a Kindle Direct Publishing program called Kindle Unlimited. This program which makes your book exclusive to Kindle Unlimited for 90 days means that you can’t post or distribute more than 10% of your book anywhere else, not even on your own website.

In exchange for this exclusivity, your book is enrolled in Amazon’s unlimited reading subscription program and you get paid additional royalties for pagereads. …


11+ years as an author and independent publisher tells me no.

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We all want a place where we can get support in our business—a place to vent, learn the ropes, talk about our ideas, and spread our passion for entrepreneurship and writing that people in our regular lives don’t quite understand.

And yet, finding that place that is truly supportive is so, so hard to find. Nevermind trying to find it for the ultimate price tag: free.

I saw a discussion recently about why Facebook author groups that try to become spaces for authors to talk ultimately struggle. The crux: new members asking the same questions that have already been covered…


Researching household weapons at 3:42 am.

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I want to start by saying I don’t think COVID-19 is going to be apocalyptic.

We are not heading into “prepper” levels of toilet paper shortages, this virus isn’t going to wipe out humanity, and we definitely won’t be at Walking Dead levels of WTF anytime soon.

But a close second thing I need to tell you? I live in the United States, where we own approximately 400 million guns to our approximately 350 million people.

When I say “we,” I really mean the royal We, because I own exactly zero guns. This is despite coming from a military family…


Is reading fiction creating unrealistic expectations for my partners?

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I’ve always loved reading, but the times when I’ve loved reading most? It’s always been because of a guy.

When my first serious boyfriend and I broke up for the last time, I felt devastated and depressed. I went from fan to superfan of the Harry Potter series, spending hours every day in forums on Mugglenet and reading every single essay they published with theories about Book #6 and Book #7. My favorites were the theories about who Hermione would end up with—Harry or Ron?

Several years later, when my all-too-quick marriage was disintegrating, The Twilight Saga came out. I…

Monica Leonelle

Writer, entrepreneur, artist. USA TODAY bestseller. I help people get their big stories, messages, and ideas out into the world at The World Needs Your Book.

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